Product Strategy &Management
Define priorities, structure roadmaps and turn customer needs into products that create value.
Product Strategy.
Customer Experience.
Digital Growth.
Helping companies make sense of digital challenges, identify where to focus and turn ideas into better products, customer experiences and growth.
Based in BrusselsBuilt on international experience
Areas of expertise
UX, Conversion &E‑commerce
Improve customer journeys, digital experiences and conversion across websites, platforms and e‑commerce.
Digital Marketing &Growth
Build and optimise acquisition strategies across SEO, paid media, content, email and experimentation.
AI & DigitalInnovation
Identify practical ways to use AI to improve products, customer experience and business processes.
COLLABORATING TOGETHER
A pragmatic approach tailored to your needs.
Strategic Projects
Focused assignments around a specific needs: marketing, user experience, growth challenge...
Fractional Product Lead
Product leadership on a flexible, part-time basis to help structure priorities and execution.
Interim Leadership
Hands-on leadership during periods of transition or transformation.
Not sure which format fits? Let’s figure it out together.
A FEW ORGANISATIONS I’VE HAD THE PLEASURE OF WORKING WITH
AI BLACK BELT
FAQ
Frequently asked questions
Are there some Belgian subsidies available for working with you?
Yes. In Brussels, eligible SMEs may qualify for support such as the "Prime Digitalisation". Several of my clients have used subsidies for digital projects up to 10 000€. Don’t hesitate to connect, I can help assess whether your project may qualify.
Check the official eligibility criteriaDo you work on strategy only, or also on execution?
Both. I can help define the strategy, priorities and roadmap, and I can also stay involved to help make things happen, whether that means supporting implementation, optimising what is already in place or working closely with the team for a period of time. Depending on the challenge, this can take the form of a strategic project, a Fractional Product Lead engagement or interim product or digital leadership.
Can I bring you in for a specific project?
Absolutely. Some assignments are focused and short-term, such as a product review, digital audit or strategic assessment, while others involve ongoing support through fractional or interim leadership.
Where are you based and do you work internationally?
I’m based in Brussels and work with organisations in Belgium and internationally. I can support teams remotely or on-site depending on the needs of the project. I'm used to work with global teams and do speak French, English and understand Dutch and Italian.