Insights

Perspectives on product strategy, digital growth, conversion, e-commerce, AI and building digital businesses.

Product strategy

From messy backlog to a roadmap people believe in

How to turn competing ideas into clear priorities the whole team can act on.

Full article coming soon

Conversion

Five checkout frictions quietly costing you sales

Small UX details that make the difference between a basket and an order.

Full article coming soon

AI

Testing AI ideas without betting the business

A lean way to explore AI opportunities: small experiments, real signals, fast decisions.

Full article coming soon